FacultyTechDays2008/SocialNetworking

(a recording of this session can be found at http://www.ustream.tv/recorded/396476)

= Intro to Social Networking =

What is social networking?
http://www.darcynorman.net/images/socialnetworkinginplainenglish.png Social Networking in Plain English (start with a video...)

For more depth, try the Wikipedia article on social networking

A wide range of services - from simple, single-purpose applications, to monolithic all-in-one services.

Some examples (in no particular order)

 * Facebook (biggest mainstream social networking service at the moment, also known for Scrabble via scrabulous)
 * MySpace (social network; largely music driven. Plenty of bands.)
 * Nexopia (lots of kids there)
 * Ning ("vertical social networks" - start your own on any topic)
 * Flickr (photography community)
 * Twitter (microblogging / "what are you doing 'right now'?") - CommonCraft does Twitter too
 * del.icio.us (social bookmarking)
 * qmpeople (photos based social network)

And social networking is also much broader than the self-contained silo website

 * blogs (wordpress.com, edublogs.org, blogger.com, etc...)
 * wikis (wikipedia, wikinews, CPSC203 etc...)
 * photo sharing websites (Flickr, Photobucket, etc...)
 * video sharing websites (YouTube, Google Video, etc...)

and it's growing pretty much exponentially, especially in Canada.

The Long Tail
http://upload.wikimedia.org/wikipedia/commons/thumb/8/8a/Long_tail.svg/300px-Long_tail.svg.png


 * What is the long tail?
 * Power Law in action
 * Social Networking is a feature, not a destination

Social? Really?
Sometimes, more social than anything else. For instance, most applications on Facebook are entirely silly and strictly aimed at social aspects of the service.

BUT

That's not necessarily a bad thing...

Map of self-identifying "edubloggers"
http://darcynorman.net/wp-content/uploads/2006/03/edublogs_2006_03_18.png

Facebook network of friends
http://www.darcynorman.net/wp-content/uploads/2008/03/facebook_nexus_detail.png

Flickr contacts network
http://wiki.ucalgary.ca/images/thumb/a/a9/6875502_3577f6aece_o.gif/706px-6875502_3577f6aece_o.gif

Twitter network
http://www.darcynorman.net/wp-content/uploads/2008/05/dnorman_tweetwheel-587x600.png

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New Media Consortium - Horizon Report
http://www.nmc.org/images/HR08cover.gif

The Horizon Reports are collaboratively authored by members of the New Media Consortium (and others who are non-members), initially gathering links via del.icio.us social bookmarking service and then collaborating on articles in wiki and other applications, eventually generating the final report in both web (comment-enabled) and print/pdf versions.

Jennifer Jones - Bellingham Technical College
http://farm3.static.flickr.com/2330/2369891640_a087cb86f7.jpg

Jennifer Jones' Network-enabled rise to power, fame and fortune through Viral Professional Development

Jen also documented how the people in her Network helped her learn, build, and implement meaningful change.

And a workshop on RSS that was put together in 15 minutes, with the help of the people in her Network.

Indian Fishermen (yes, you read that correctly)
Article in the Washington Post about how the fishing industry in India is being revolutionized by pervasive communication - in this case, cell phones being used from fishing boats to negotiate purchase of fish before returning to shore.

The anecdote of Indian fishermen using cell phones as a social commerce network

Social Networking is New
FALSE. This stuff has been around, in various forms, since long before the Internet.

Social Networking Will Change The World
FALSE. Although it can be an extremely powerful way of connecting people, it's just technology. People can change the world, websites can't.

Social Networking is a Waste of Time
FALSE. er. TRUE. well, maybe BOTH?

Social networking can look like a frivolous, banal waste of time. But the informal connections made between people through the various online services can become extremely powerful, and can act to amplify and extend highly effective and productive communities.

If I Join a Social Network, Everything Will Change
FALSE. Joining a social network is just creating an account on a server somewhere. In order for any change to happen, you need to be active. But this is true in real life as well...

But Social Networking is Cheating!
The whole Ryerson/Facebook brouhaha. Some student creates a group on Facebook to coordinate study groups and share information. And nearly gets expelled. Is this cheating? Is this new?

= Social Networking and the Academic Library =

What do Librarians think of FB, and what do students think about librarians on FB?

 * If you could contact a librarian via Facebook or MySpace for help with your research, would you? If not, why? @ University of Michigan, a total of 23% of respondents stated that ‘yes’ or ‘maybe’ they would be interested in contacting a librarian via these two social networking sites. Undergrads had a slightly higher than average percentage of 34%.


 * Librarians at George Washington University have had some success reaching students through FB. Takeaway from this report seems to be that it's great if the student asks to be your friend, but possibly a little weird the other way around.  The relationship should exist beforehand.


 * Librarian perceptions of FB: Laurie Charnigo, Paula Barnett-Ellis. (2007). Checking Out Facebook.com: The Impact of a Digital Trend on Academic Libraries. Information Technology and Libraries, 26(1), 23-34.

Library uses of FB

 * MacKimmie Library FB page - unadvertised
 * MacKimmie advertising campaign on FB and More detailed info
 * U of C Health Sciences Library - also unadvertised
 * There are an awful lot of libraries trying it...
 * Applications - search for library resources from within FB
 * U of C Library Facebook Application
 * U of Angers (France) Library Facebook Application

Privacy

 * Facebook Privacy Settings
 * Facebook Privacy Policy
 * Cornell Thoughts on Facebook
 * One of the questions around the privacy discussion during this session was whether one could create groups or lists in Facebook and somehow segregate areas in Facebook by group. It turns out that Facebook does have this function, though it is a bit basic right now. This video shows you where and how to create lists, and exclude certain areas of Facebook from those lists: View video

= Other Links =
 * Economist.com debate on Social Networking in Education
 * How higher ed is using Facebook Pages - results of a survey of 420 higher-ed-related FB pages
 * Facebook Lexicon - what are they writing on the wall?