Carpet Bombers

Group Name: The Carpet Bombers

Group Members: Nisha, Clarissa, Brian, Kirhin/Janet

Group Topic: Advertising -- The Evolution of the Floating/Hover Ad

Technology: Web Advertising (Focus on the Floating/Hover Ad) Issue: Consumer concerns over invasiveness and obtrusiveness of ads

Project Initial Statement: Web advertising in response to pop-up blockers has created a new form of a webpage-integrated form of advertising, the floating ad. However, the patience of surfers are strained often by the sheer size and length of the ad. The issue of how much is too much for consumers will be explored, with a conclusion stating that this new form of ad should be regulated in someway as it poses a great hindrance to surfer's usability.

Argument Layout (Initial) 1) Development/history of web advertising Description of the development of web advertising from the banner ad, pop-up/pop-under ad, to the hover ad. Will include information on click rates of different ad forms, as well as their various formats and applications so as to give the reader some background on web advertising and on the development of the hover ad.  2) How hover ads work Description of what a hover ad does and how it appears and functions on a page. Examples of hover ads will be provided along with this description, which will cover topics such as play time and size of the ads, as well as to why pop-up blockers can’t detect them. 3) Surfer Concerns  This section will raise the issue on how much advertising is too much advertising for consumers, to the point where the advertising may actually chase consumers away from the website.   4) Webmaster Concerns Here, the financial maintenance of websites will be described, as well as the efforts to create a balance between surfers and websites. The dependence of websites on advertising profits will be examined.

References (40 in total) 1. http://www.nytimes.com/2005/02/24/technology/circuits/24popp.html?_r=1&oref=slogin : NYT!!! 2. http://www.washingtonpost.com/wp-dyn/content/article/2005/08/23/AR2005082300367.html 3. http://computer.howstuffworks.com/web-advertising3.htm 4. http://www.knoxstudio.com/newspaper/rba_creative_guidelines.html 5. http://www.aolmedianetworks.com/index.php?id=1786&tx_formloader_pi1%5Buid%5D=5486 6. http://www.willmaster.com/library/javascript/floating-ads.php 7. http://en.wikipedia.org/wiki/AdSense 8. http://searchcrm.techtarget.com/sDefinition/0,,sid11_gci1008935,00.html 9. http://www.web-source.net/web_development/floating_ads.htm 10. http://www.dartmotif.com/gallery/examples/electronic-arts-batman-begins-the-videogame.asp 11. http://www.seroundtable.com/archives/016055.html 12. http://news.softpedia.com/news/A-Big-NO-to-Floating-AdSense-Ads-77062.shtml 13. http://www.coralpalms.com/software/floating-ads.html 14. http://www.mlive.com/floater/ 15. http://iro.snipah.com/index.php 16. http://www.webpencil.com/example_floating.htm 17. http://www.eyeblaster.com/products/rich_media_formats/floating_ad.asp 18. http://www.marketingtips.com/hoverad/ 19. http://computer.howstuffworks.com/web-advertising1.htm 20. http://popup-toolkit.com/hover_ads_examples/ 21. http://www.novasoft-inc.com/products/hoveradgen/internet-advertising.asp 22. http://www.the-n.com/adspecs/third_party_specs.php 23. http://www.clickz.com/showPage.html?page=991121 24. http://review.zdnet.com/4520-6033_16-4206313.html 25. http://www.getmoreclientsonlineblog.com/2008/02/hover-ad-techno.html 26. http://computer.howstuffworks.com/web-advertising5.htm 27. http://www.intranetjournal.com/spyware/popups.html 28. http://en.wikipedia.org/wiki/Hover_ad 29. http://www.howtocorp.com/cgi-bin/webbbs_config.pl/noframes/read/10255 30. http://articles.yjdesign.net/rss/what-are-hover-ads.html 31. http://www.hoveradstudio.com/?id=tctech1 32. http://www.dailyblogtips.com/stay-away-from-in-text-advertising/ 33. http://computer.howstuffworks.com/web-advertising9.htm 34. http://origin.www.eyeblaster.com/newsletter/archive/06/feb06/ 35. http://www.webmasterworld.com/forum10/3767.htm 36. http://www.intranetjournal.com/spyware/identify.html 37. http://web1.modmyprofile.com/generators/floating_ad_crusher.php 38. http://www.techworld.com/midsizedbusiness/news/index.cfm?newsID=11421&pagtype=all 39. http://popup-toolkit.com/free-webmaster-tools/hover-ad-generator/ 40. http://computer.howstuffworks.com/web-advertising6.htm