Blackberry

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Blackberry: The Ultimate Smartphone?

Background Info

Market Share

Nokia is still by far the number-one mobile-handset maker in the world, but as competition heats up in the smartphone market, it has become increasingly vulnerable to smaller players such as Apple and Research In Motion, which are increasing market share.


-RIM's BlackBerry brand grew 390% and now ranks safely in the Top 100 at #51.( ranks at #14 in the technology category) An impressive rise for the Canadian-born technology company.

             Millward Brown Top 100 Most Powerful Brands (Brandz) report (2008)
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-Market share in North America:

Nokia has consistently failed to make as great an impression as elsewhere, RIM(Blackberry) commands first place with a 42 percent share of the smartphone market, followed by Apple(iPhone) with a 20 percent market share. (Gartner classifies a smartphone as a device that is "built on an open operating system".

Northa.JPG

-Comparison of the growth rate of market share

New market-share figures released by Gartner on 11 March 2009 indicate that the mighty Nokia is losing market share at the high end to Apple, RIM and HTC.

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Blackberry Models

Pearl

Curve

Bold

Thumbnail


BlackBerry Bold 9000

Specifications:

1.Fast Performance

-Was designed to take advantage of the speeds available on the HSDPA network1,3.

-High speed network and the 624-MHz processor help support users’ need to multitask and prioritize with access to your voice and data services at the same time.

-4MHz faster than the iPhone’s ARM processor

2.Multimedia

a.Roxio Media Manager

Easy File Transfer

-Easily drag and drop files e.g. videos, pictures or songs

-Save files directly to smartphone, or put the media files on the smartphone's memory card.

-Convert videos for optimal playback on BlackBerry smartphone.

Photo Editing

-Built-in photo editing tools

-Easy to crop, remove redeye, change the contrast and color saturation of photos

b.Media Player

c.BlackBerry Media Sync

3.GPS and BlackBerry Maps

GPS Capabilities

BlackBerry Maps

-View maps and receive directions on the BlackBerry® smartphone using BlackBerry® Maps*.

-Allows users to find businesses, restaurants and more by entering addresses and

-Users can view their locations on maps

-Provides users a visual route and step-by-step instructions

4.Wi-Fi

Lower user's cellular costs and get service in areas where cellular network coverage may be limited or unavailable, with BlackBerry data services over Wi-Fi® networks.10 + Wi-Fi Support

5.File Editing

-WordToGo & SlideshowToGo:

-Allow users work on Microsoft® Word and Microsoft® PowerPoint® slides (E.g. copy and paste, adjust font formatting and more)

5.Mobile Streaming

-The built-in mobile streaming capabilities allow users watch online videos or listen to streamed music broadcasts

- Users can access information without using up the memory on the BlackBerry smartphone.

6.Power

-With the BlackBerry Bold smartphone’s long-lasting, removable battery, users have got the power to get things done, whether they are traveling, working away from the office or just on the go

- New battery life with 5 hours of talk time and 13 days of standby. It uses a 1500mAh battery

Storm

Blackberry Messenger

Advantages/Disadvantages

Conclusion

References

Ka Li:

http://news.cnet.com/8301-1035_3-10193248-94.html

http://www.millwardbrown.com/Sites/Optimor/Media/Pdfs/en/BrandZ/BrandZ-2008-Report.pdf

http://news.zdnet.co.uk/communications/0,1000000085,39430493,00.htm

http://mobile.pconline.com.cn/news/cy/0712/1186131.html

http://www.gartner.com/it/page.jsp?id=910112

http://blog.laptopmag.com/hands-on-with-blackberry-bold-blackberry-9000

http://na.blackberry.com/eng/devices/blackberrybold/