Carpet Bombers

From wiki.ucalgary.ca
Jump to: navigation, search

Group Name: The Carpet Bombers

Group Members: Nisha, Clarissa, Brian, Kirhin/Janet

Group Topic: Advertising -- The Evolution of the Floating/Hover Ad

Technology: Web Advertising (Focus on the Floating/Hover Ad) Issue: Consumer concerns over invasiveness and obtrusiveness of ads


Project Initial Statement: Web advertising in response to pop-up blockers has created a new form of a webpage-integrated form of advertising, the floating ad. However, the patience of surfers are strained often by the sheer size and length of the ad. The issue of how much is too much for consumers will be explored, with a conclusion stating that this new form of ad should be regulated in someway as it poses a great hindrance to surfer's usability.


Argument Layout (Initial)
1) Development/history of web advertising

Description of the development of web advertising from the banner ad, pop-up/pop-under ad, to the hover ad. Will include information on click rates of different ad forms, as well as their various formats and applications so as to give the reader some background on web advertising and on the development of the hover ad.

2) How hover ads work

Description of what a hover ad does and how it appears and functions on a page. Examples of hover ads will be provided along with this description, which will cover topics such as play time and size of the ads, as well as to why pop-up blockers can’t detect them.

3) Surfer Concerns

This section will raise the issue on how much advertising is too much advertising for consumers, to the point where the advertising may actually chase consumers away from the website.

4) Webmaster Concerns

Here, the financial maintenance of websites will be described, as well as the efforts to create a balance between surfers and websites. The dependence of websites on advertising profits will be examined.


References (40 in total)
1. http://www.nytimes.com/2005/02/24/technology/circuits/24popp.html?_r=1&oref=slogin : NYT!!!
2. http://www.washingtonpost.com/wp-dyn/content/article/2005/08/23/AR2005082300367.html
3. http://computer.howstuffworks.com/web-advertising3.htm
4. http://www.knoxstudio.com/newspaper/rba_creative_guidelines.html
5. http://www.aolmedianetworks.com/index.php?id=1786&tx_formloader_pi1%5Buid%5D=5486
6. http://www.willmaster.com/library/javascript/floating-ads.php
7. http://en.wikipedia.org/wiki/AdSense
8. http://searchcrm.techtarget.com/sDefinition/0,,sid11_gci1008935,00.html
9. http://www.web-source.net/web_development/floating_ads.htm
10. http://www.dartmotif.com/gallery/examples/electronic-arts-batman-begins-the-videogame.asp
11. http://www.seroundtable.com/archives/016055.html
12. http://news.softpedia.com/news/A-Big-NO-to-Floating-AdSense-Ads-77062.shtml
13. http://www.coralpalms.com/software/floating-ads.html
14. http://www.mlive.com/floater/
15. http://iro.snipah.com/index.php
16. http://www.webpencil.com/example_floating.htm
17. http://www.eyeblaster.com/products/rich_media_formats/floating_ad.asp
18. http://www.marketingtips.com/hoverad/
19. http://computer.howstuffworks.com/web-advertising1.htm
20. http://popup-toolkit.com/hover_ads_examples/
21. http://www.novasoft-inc.com/products/hoveradgen/internet-advertising.asp
22. http://www.the-n.com/adspecs/third_party_specs.php
23. http://www.clickz.com/showPage.html?page=991121
24. http://review.zdnet.com/4520-6033_16-4206313.html
25. http://www.getmoreclientsonlineblog.com/2008/02/hover-ad-techno.html
26. http://computer.howstuffworks.com/web-advertising5.htm
27. http://www.intranetjournal.com/spyware/popups.html
28. http://en.wikipedia.org/wiki/Hover_ad
29. http://www.howtocorp.com/cgi-bin/webbbs_config.pl/noframes/read/10255
30. http://articles.yjdesign.net/rss/what-are-hover-ads.html
31. http://www.hoveradstudio.com/?id=tctech1
32. http://www.dailyblogtips.com/stay-away-from-in-text-advertising/
33. http://computer.howstuffworks.com/web-advertising9.htm
34. http://origin.www.eyeblaster.com/newsletter/archive/06/feb06/
35. http://www.webmasterworld.com/forum10/3767.htm
36. http://www.intranetjournal.com/spyware/identify.html
37. http://web1.modmyprofile.com/generators/floating_ad_crusher.php
38. http://www.techworld.com/midsizedbusiness/news/index.cfm?newsID=11421&pagtype=all
39. http://popup-toolkit.com/free-webmaster-tools/hover-ad-generator/
40. http://computer.howstuffworks.com/web-advertising6.htm