Group Name: The Carpet Bombers
Group Members: Nisha, Clarissa, Brian, Kirhin/Janet
Group Topic: Advertising -- The Evolution of the Floating/Hover Ad
Technology: Web Advertising (Focus on the Floating/Hover Ad) Issue: Consumer concerns over invasiveness and obtrusiveness of ads
Project Initial Statement: Web advertising in response to pop-up blockers has created a new form of a webpage-integrated form of advertising, the floating ad. However, the patience of surfers are strained often by the sheer size and length of the ad. The issue of how much is too much for consumers will be explored, with a conclusion stating that this new form of ad should be regulated in someway as it poses a great hindrance to surfer's usability.
Argument Layout (Initial)
1) Development/history of web advertising
Description of the development of web advertising from the banner ad, pop-up/pop-under ad, to the hover ad. Will include information on click rates of different ad forms, as well as their various formats and applications so as to give the reader some background on web advertising and on the development of the hover ad.
2) How hover ads work
Description of what a hover ad does and how it appears and functions on a page. Examples of hover ads will be provided along with this description, which will cover topics such as play time and size of the ads, as well as to why pop-up blockers can’t detect them.
3) Surfer Concerns
This section will raise the issue on how much advertising is too much advertising for consumers, to the point where the advertising may actually chase consumers away from the website.
4) Webmaster Concerns
Here, the financial maintenance of websites will be described, as well as the efforts to create a balance between surfers and websites. The dependence of websites on advertising profits will be examined.
References (40 in total)
1. http://www.nytimes.com/2005/02/24/technology/circuits/24popp.html?_r=1&oref=slogin : NYT!!!