MGIS 463 Issues

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Recommended Business Reading List

The Future of Management by Gary Hamel (Harvard Business Press)

The Customer Driven Company: Moving from Talk to Action by Richard C. Whiteley (The Forum Corporation)

Leading the Revolution by Gary Hamel (Harvard Business Press)

The Experience Economy: Work Is Theater & Every Business a Stage by B. Joseph Pine & James H. Gilmore (Harvard Business Press)

Good to Great: Why Some Companies Make the Leap...and Others Don't by Jim Collins (This one is one you borrow from the library as not all the chapters are great) (Harper Collins)

The World is Flat: A Brief History of the Twenty-First Century by Thomas L. Friedman (Farrar, Straus and Gioux)

The Brand Gap by Marty Neumeier (New Riders)

Zag: The #1 Strategy of High Performance Brands by Marty Neumeier (New Riders)

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